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You must have seen great pictures of food photography across different social media platforms. If you’ve always wondered why your food photograph always seems to come short of this standard, you are in luck! This complete guide will teach you the best way to have perfect food photography for your business.
Food businesses like bakeries, restaurants, grocery stores leverage on good food photography to boost their sales. You need a good photo that ultimately depicts the essence of your food to capture your target audience.
How to take a Good Picture of Food
Taking that perfect food photograph of your choice doesn’t have to be as hard as you think. Read on to see how!
1. Use The Right Mix Of Color
Color plays a vital role in the presentation of your food for photography. One effective way to have the right mix is to garnish your food with a contrasting color. You need to know the color wheel to know the right blend of colors to use. Knowing this will go a long way in presenting the ideal food photograph.
Recent studies have shown that specific colors are best for stimulating appetites. Warmer colors like orange, yellow, and red are perfect examples. Green color generally adds a feel of natural and organic style to your food. The idea is to make sure the colors of your photography blends perfectly to reflect your aesthetic appeal.
2. Mind Your Table Setting
You need to pay attention to the surroundings your food will appear before photographing your food. The surrounding is as essential as the food you are presenting. Well-arranged settings will attract the right attention you need for your food. Use a complementing background and foreground in your table settings.
Arrangements of the essential elements found around a meal can also help with your food photograph. These elements must be arranged to complement your food. Using more than what is needed can end up dominating your main focus! Your dish should also match the color of your food to prevent your photo from looking awkward.
3. Design Like An Artist
Most professional chefs take time to decorate their food, just like an artist carefully designs his work. They use tools like tweezers, brushes, spoons, and squeeze bottles to decorate food. Giving your food an artistic design will attract the attention of people.
Food photographers generally use a styling kit to adjust the food to be photographed. When you are done preparing your food, the next important thing is adequate lighting. Now let’s talk about lighting for your food photography!
4. Pay Attention To Lighting
Lighting is one of the critical factors that will determine the quality of your food photograph. The part of the food you want to emphasize will determine the amount of lighting you need. Here are a few tips you need to get the right light for your photograph.
Use natural lighting
Natural lighting is the first factor to consider in food photography. Natural window lighting produces a dispersed light that cast a soft shadow on the food. The food should be directly facing the source of the sun to obtain a perfect result. You can also maximize all angles of natural light, depending on your emphasis.
Light from the side
This method is excellent for reflecting the shadow of some food textures. Foods like bread, cheese, and meat are examples of foods that this method works for. Viewers can only see the beauty of food like sandwiches and burgers from the side view.
Use a reflector
Using a reflector will help disperse the natural lighting on your food. This effect can be achieved using natural reflectors like light-colored materials or a specially built reflector. Using a reflector also helps in reducing the shadow on your food photograph.
Expel harsh shadows
Harsh shadows can be irritating and hide the texture of your food. To bring out the feel in your food, adjust the angle of your light or camera. Make sure the light balances the shading of the frame. With this balance, the beauty of your food will be seen.
If you can’t get the perfect condition to use natural lighting, you can opt-in for artificial lighting. It would help if you were meticulous in controlling the amount of light on your food. You can use a strobe as an option to natural lighting as long as you disperse the light accurately.
5. Improve The Natural Light
Depending only on the result of natural lighting might not be enough for the perfect food photography you need. Modifying the natural light will produce the ideal photo you want. This perfection can be achieved using some essential tools.
Inadequate lighting can ruin your entire food photography. It would be best if you used everything at your disposal to enhance natural lighting. You can place a diffusor between your table and window to control lighting. A diffusor will improve the quality of light when working with direct sun.
If you are running on a low budget, you can use white and black cards to modify the lighting. You can make them yourself by cutting several foam core boards. Based on your need, white cards can be used to reflect light into shadow regions. Black cards can be used to strengthen shadow regions.
If you were searching for a product online and you saw different images of varying qualities on different websites offering that product, which would you click? I’m sure you will pick the high-quality pictures. That’s how great beautiful, high-quality photos of your product can be in attracting leads to your funnel.
Your product images often determine how many prospects you attract and how many you’ll be able to convert to make sales. You have to concern yourself with taking beautiful photos for your sales funnel. The same way you need lovely pictures for your sales copy or any other written piece that describes your product.
How Do You Take Beautiful Photos For Your Sales Funnel? Get a good camera, place it on a tripod to control the height of the picture, and then optimize the lighting to illuminate the product. The background of the product is also essential in determining the beauty of your photo. A plain background or a contextual background for your product is key to taking beautiful photos for your sales funnel.
You don’t have to be a professional photographer to take beautiful pictures of your products.
Checklist Items for Taking Quality Photos
You might want to consider the following checklist in achieving quality and beautiful photos to be used for your sales funnels.
Remember, the quality and beauty of your pictures is the first catch that leads prospects to your funnel and determines their decision to purchase.
1. Get A Quality Camera:
A standard camera with 50 megapixels can take a quality picture. That doesn’t mean you have to go on a high budget before you can take a good photo, a good smartphone camera with 12 megapixels takes a good product picture.
It could also come handy in editing product images and adding impressive effects to the product image. You don’t have to rule out the use of your smartphone camera.
2. Get A Tripod For Your Camera:
If you’re not a professional photographer, it’s best to make use of a tripod to hold your phone or camera.
You would have to get a mobile grip to support your smartphone to the tripod. A phone adapter grip will do the trick.
Without a tripod, it’s easy to lose the consistency of the product height, or angle when holding it or propping it against a make-shift balance.
Lack of consistency would mean that your product image would lack a standard orientation, and it might not be good enough for your sales funnel.
There are different types of tripods, and you might want to try your hand on any of them. The most common ones are all-in-ones, which have the head and legs permanently fixed.
Others include portable ones, suitable for pockets or travel. A suction cup tripod is another portable option that can be attached to any surface, depending on the angle that’s best for your product.
3. Choose A Lighting Source:
You don’t want to jeopardize all your efforts at this stage, not enough or too much lighting can result in a lousy product image.
You need to choose a lighting source that best illuminates your product. If you’re on a low budget, using natural light is fine, but you can use simple ways to get the right reflectance and tone of light on your product.
Sunlight is a source of natural light and is excellent for products that fit into a context and doesn’t require featuring details.
Artificial lighting comes from lamps, candles, or studio light. You would need this lighting if your product is a stand-alone product, and its features are its selling point.
No matter the lighting source you choose, fill in extra light where necessary or bounce off excess rays with bounce cards to avoid casting shadows around your product.
4. Choose The Right Background:
The background for your product is as important as the product itself.
You don’t want to distract your visitors with unnecessary details on the horizon, hence a plain white background is advised. Products that go well in context should be taken with the other elements blending softly with it.
It makes your viewers reflect on the viability of your product in the setting on the background.
A wall background may show edges, under your product, so it’s better to make use of a curved plain background, called a sweep. It eliminates all edges and brings the focus on your product and its features.
As noted earlier, avoid shadows around your product by placing the product in between the main lighting and extra lighting.
5. Take More than One Picture:
One photo of your product on your sales funnel may not adequately convey all its potentials to your visitors. More than one of your product photos in different contexts might be useful in triggering an emotional connection with your product and even facilitate a decision to buy.
It would also allow you to pay attention to details in the product that you might not notice in a single picture.
Tips To Note When Uploading Your Product Photos To Your Sales Funnels
At this stage, you are at a crucial point in reaching your customers and making sales, which is the whole reason behind every commitment you’ve made towards taking quality photos of your product.
Most funnel builder software comes with options to upload your product images to your sales funnel. The following tips will help you achieve your desired goal.
- Ensure you have quality images of your product.
- Login to your favorite funnel builder software account and select the funnel for the upload of the image.
- Go to your editor tool to add an image element to your funnel
- Drag and drop your image(s) into the section of the funnel you want it to feature
- Don’t forget to save your progress as you upload each image.
- Ensure the images are added between boxes of text, creating a ‘feel’ experience as your visitors navigate your page.
- Ensure that your product image is of universal size, so it can fit well into any device, as doing otherwise may lead to visitors bouncing off your page.
- Lastly, keep tweaking and testing until you see your leads convert for sales, observing your metrics will give you an idea of how your funnel is doing, and conversion rate will help you decide on what you’re doing right or wrong.
It’s best to know what method of photography works best for your product. You know what your customer’s pain point is and what they want to see when they come in contact with your product photos.
Paying attention to these seemingly little details will bring you more conversions on your product. Also, note that only you can tell the story of your product best, and great photos are an excellent way to build credibility for your brand.
The new age of parenting is way more advanced than the previous parental generations. There is a whole new environment created for the kids by millennials which makes them more effective in being parents. Here are the things millennial parents are doing right, which sets them apart.
The millennials are conscious of their financial stabilities as well as their goals. They are aware of the responsibilities they will gain once they have kids. This is why they are planning their kids as well as their marriage way later than the previous generations. The average age of people getting married today has come up to 30 years as compared to 23 years in the past.
As the millennials are way more connected to technology, they have a huge information base to know and learn things. They use all sorts of platforms for informing themselves about daily life solutions ranging from cooking, repairs, home designing, and technology needs. This way, they can plan better living space for themselves as well as their kids.
Unlike the previous generations, the millennials are more open-minded to new ideas. They are interested in listening to different perspectives as rather having a single belief system for them and their family. This gives them a much wider learning experience and also help them to educate their kids better about different cultures, traditions, and education. The kids today can choose from various opportunities and can stay humble to other’s perspective.
The millennials are also encouraged for a healthy living. They are more conscious of the health benefits of staying fit and having a fresh and organic diet. They also have new alternatives for junk food which are equally delicious to be enjoyed by kids as well.
More involved men
Not just women, but the men today are also equally involved in taking care of the kids. More men are opting to take equal and complete responsibility of kids while more women are becoming the source of income for the homes because of their own choices. Men are interested in learning about parenting way more than before. From changing diapers to checking the health of the kids, dads are managing everything.
Making constructive arguments
The connection between parents and kids today is more constructive than ever. Today the parents choose to listen to their kids if they make a valid point or not. This gives the kids to put forth their side, which also teaches them to listen to what the parents have to say. If the parents do not consider what their toddlers have to say, the kids grow up to become rebellious and closed years for any bits of advice. It is a passive advising technique that parents use to teach their kids better things.