If you were searching for a product online and you saw different images of varying qualities on different websites offering that product, which would you click? I’m sure you will pick the high-quality pictures. That’s how great beautiful, high-quality photos of your product can be in attracting leads to your funnel.
Your product images often determine how many prospects you attract and how many you’ll be able to convert to make sales. You have to concern yourself with taking beautiful photos for your sales funnel. The same way you need lovely pictures for your sales copy or any other written piece that describes your product.
How Do You Take Beautiful Photos For Your Sales Funnel? Get a good camera, place it on a tripod to control the height of the picture, and then optimize the lighting to illuminate the product. The background of the product is also essential in determining the beauty of your photo. A plain background or a contextual background for your product is key to taking beautiful photos for your sales funnel.
You don’t have to be a professional photographer to take beautiful pictures of your products.
Checklist Items for Taking Quality Photos
You might want to consider the following checklist in achieving quality and beautiful photos to be used for your sales funnels.
Remember, the quality and beauty of your pictures is the first catch that leads prospects to your funnel and determines their decision to purchase.
1. Get A Quality Camera:
A standard camera with 50 megapixels can take a quality picture. That doesn’t mean you have to go on a high budget before you can take a good photo, a good smartphone camera with 12 megapixels takes a good product picture.
It could also come handy in editing product images and adding impressive effects to the product image. You don’t have to rule out the use of your smartphone camera.
2. Get A Tripod For Your Camera:
If you’re not a professional photographer, it’s best to make use of a tripod to hold your phone or camera.
You would have to get a mobile grip to support your smartphone to the tripod. A phone adapter grip will do the trick.
Without a tripod, it’s easy to lose the consistency of the product height, or angle when holding it or propping it against a make-shift balance.
Lack of consistency would mean that your product image would lack a standard orientation, and it might not be good enough for your sales funnel.
There are different types of tripods, and you might want to try your hand on any of them. The most common ones are all-in-ones, which have the head and legs permanently fixed.
Others include portable ones, suitable for pockets or travel. A suction cup tripod is another portable option that can be attached to any surface, depending on the angle that’s best for your product.
3. Choose A Lighting Source:
You don’t want to jeopardize all your efforts at this stage, not enough or too much lighting can result in a lousy product image.
You need to choose a lighting source that best illuminates your product. If you’re on a low budget, using natural light is fine, but you can use simple ways to get the right reflectance and tone of light on your product.
Sunlight is a source of natural light and is excellent for products that fit into a context and doesn’t require featuring details.
Artificial lighting comes from lamps, candles, or studio light. You would need this lighting if your product is a stand-alone product, and its features are its selling point.
No matter the lighting source you choose, fill in extra light where necessary or bounce off excess rays with bounce cards to avoid casting shadows around your product.
4. Choose The Right Background:
The background for your product is as important as the product itself.
You don’t want to distract your visitors with unnecessary details on the horizon, hence a plain white background is advised. Products that go well in context should be taken with the other elements blending softly with it.
It makes your viewers reflect on the viability of your product in the setting on the background.
A wall background may show edges, under your product, so it’s better to make use of a curved plain background, called a sweep. It eliminates all edges and brings the focus on your product and its features.
As noted earlier, avoid shadows around your product by placing the product in between the main lighting and extra lighting.
5. Take More than One Picture:
One photo of your product on your sales funnel may not adequately convey all its potentials to your visitors. More than one of your product photos in different contexts might be useful in triggering an emotional connection with your product and even facilitate a decision to buy.
It would also allow you to pay attention to details in the product that you might not notice in a single picture.
Tips To Note When Uploading Your Product Photos To Your Sales Funnels
At this stage, you are at a crucial point in reaching your customers and making sales, which is the whole reason behind every commitment you’ve made towards taking quality photos of your product.
Most funnel builder software comes with options to upload your product images to your sales funnel. The following tips will help you achieve your desired goal.
- Ensure you have quality images of your product.
- Login to your favorite funnel builder software account and select the funnel for the upload of the image.
- Go to your editor tool to add an image element to your funnel
- Drag and drop your image(s) into the section of the funnel you want it to feature
- Don’t forget to save your progress as you upload each image.
- Ensure the images are added between boxes of text, creating a ‘feel’ experience as your visitors navigate your page.
- Ensure that your product image is of universal size, so it can fit well into any device, as doing otherwise may lead to visitors bouncing off your page.
- Lastly, keep tweaking and testing until you see your leads convert for sales, observing your metrics will give you an idea of how your funnel is doing, and conversion rate will help you decide on what you’re doing right or wrong.
It’s best to know what method of photography works best for your product. You know what your customer’s pain point is and what they want to see when they come in contact with your product photos.
Paying attention to these seemingly little details will bring you more conversions on your product. Also, note that only you can tell the story of your product best, and great photos are an excellent way to build credibility for your brand.