You must have seen great pictures of food photography across different social media platforms. If you’ve always wondered why your food photograph always seems to come short of this standard, you are in luck! This complete guide will teach you the best way to have perfect food photography for your business.
Food businesses like bakeries, restaurants, grocery stores leverage on good food photography to boost their sales. You need a good photo that ultimately depicts the essence of your food to capture your target audience.
How to take a Good Picture of Food
Taking that perfect food photograph of your choice doesn’t have to be as hard as you think. Read on to see how!
1. Use The Right Mix Of Color
Color plays a vital role in the presentation of your food for photography. One effective way to have the right mix is to garnish your food with a contrasting color. You need to know the color wheel to know the right blend of colors to use. Knowing this will go a long way in presenting the ideal food photograph.
Recent studies have shown that specific colors are best for stimulating appetites. Warmer colors like orange, yellow, and red are perfect examples. Green color generally adds a feel of natural and organic style to your food. The idea is to make sure the colors of your photography blends perfectly to reflect your aesthetic appeal.
2. Mind Your Table Setting
You need to pay attention to the surroundings your food will appear before photographing your food. The surrounding is as essential as the food you are presenting. Well-arranged settings will attract the right attention you need for your food. Use a complementing background and foreground in your table settings.
Arrangements of the essential elements found around a meal can also help with your food photograph. These elements must be arranged to complement your food. Using more than what is needed can end up dominating your main focus! Your dish should also match the color of your food to prevent your photo from looking awkward.
3. Design Like An Artist
Most professional chefs take time to decorate their food, just like an artist carefully designs his work. They use tools like tweezers, brushes, spoons, and squeeze bottles to decorate food. Giving your food an artistic design will attract the attention of people.
Food photographers generally use a styling kit to adjust the food to be photographed. When you are done preparing your food, the next important thing is adequate lighting. Now let’s talk about lighting for your food photography!
4. Pay Attention To Lighting
Lighting is one of the critical factors that will determine the quality of your food photograph. The part of the food you want to emphasize will determine the amount of lighting you need. Here are a few tips you need to get the right light for your photograph.
Use natural lighting
Natural lighting is the first factor to consider in food photography. Natural window lighting produces a dispersed light that cast a soft shadow on the food. The food should be directly facing the source of the sun to obtain a perfect result. You can also maximize all angles of natural light, depending on your emphasis.
Light from the side
This method is excellent for reflecting the shadow of some food textures. Foods like bread, cheese, and meat are examples of foods that this method works for. Viewers can only see the beauty of food like sandwiches and burgers from the side view.
Use a reflector
Using a reflector will help disperse the natural lighting on your food. This effect can be achieved using natural reflectors like light-colored materials or a specially built reflector. Using a reflector also helps in reducing the shadow on your food photograph.
Expel harsh shadows
Harsh shadows can be irritating and hide the texture of your food. To bring out the feel in your food, adjust the angle of your light or camera. Make sure the light balances the shading of the frame. With this balance, the beauty of your food will be seen.
If you can’t get the perfect condition to use natural lighting, you can opt-in for artificial lighting. It would help if you were meticulous in controlling the amount of light on your food. You can use a strobe as an option to natural lighting as long as you disperse the light accurately.
5. Improve The Natural Light
Depending only on the result of natural lighting might not be enough for the perfect food photography you need. Modifying the natural light will produce the ideal photo you want. This perfection can be achieved using some essential tools.
Inadequate lighting can ruin your entire food photography. It would be best if you used everything at your disposal to enhance natural lighting. You can place a diffusor between your table and window to control lighting. A diffusor will improve the quality of light when working with direct sun.
If you are running on a low budget, you can use white and black cards to modify the lighting. You can make them yourself by cutting several foam core boards. Based on your need, white cards can be used to reflect light into shadow regions. Black cards can be used to strengthen shadow regions.